Orvis UK to be
scaled back
As many of you will know I have a long association Orvis,
which has its headquarters in Vermont USA, having bought Nether Wallop Mill
from them back in 1999.
They were, at that time, embarking on what would be a long
period of expansion relocating from the small warehouse here to create a
much bigger operation in Andover which was followed by the opening of many
retail stores and expanding the familiar mail order operation.
Sadly, just after the New Year Orvis announced that they
were considerably scaling back in the UK citing the complexities of running
both the US and UK businesses, to offer a narrower scope of business.
We all know how the British high street has struggled both
before and during Covid but it will still be sad to see all the stores
close sometime between now and 31 March apart from the main shop in
Stockbridge. The UK part of Orvis will be significantly
smaller, focussing solely on the company heritage of fly fishing
products sold through the Orvis website and the Stockbridge store. However,
the fishing lets on Abbots Worthy, Kimbridge and Timsbury 5 will continue
unchanged.
Writing this today from The Mill it is odd to think how
things have gone almost full circle. In the early 1980’s Dermot Wilson’s
mail order business was struggling in the teeth of a Thatcher recession so
he wrote from here to the Perkins family, who he would call his friends and
who own Orvis, to see if they would like to acquire The Mill, the fishing
on the Test and Itchen and the mail order business, which carried many
Orvis products, as a jumping off point for Orvis in the UK. To this they
agreed which began the official Orvis presence this side of the pond which
is now in its fifth decade.
But though we might have gone full circle in some respects,
this photo kindly sent to me by Laurent at the International Fario Club,
shows how much the world has changed. Pictured here at Nether Wallop Mill
shortly before Dermot wrote that letter is Charles Ritz, he of hotel fame,
the trying to explain Long Flex Long Lift casting (what is/was that?) to an
unnamed client or friend.
A trilby, gaberdine raincoat, three piece suit, tie and
black shoes. Whoever knew such an age existed! At least Mr Ritz put on
wellingtons .....
|
No comments:
Post a Comment