I must admit I find the whole graph baffling. Why, for
instance, did licence sales grow steadily in the first decade of the
century from a shade over 1 million to that peak of 1.4 million? Why, in
the aftermath of the 2008 financial crash and the age of austerity did
numbers hold steady for 3-4 years before starting the gradual decline to
where we are now? Where did all those anglers come from and, subsequently,
where have they all gone?
Is it something to do with the demographic of anglers?
Participation tends to be highest in the older section of the population so
you would think that with our aging population numbers would at the very
worst be static, or even climbing. Likewise, the ‘grey pound’ has fared
pretty well during the period of the decline.
Could it be the delivery of the licence, the way in which it
is bought and sold? In days of old most licences were bought in person at
Post Offices or from fisheries and tackle shops who acted as agents for the
EA, receiving a small commission for providing the service. Today the only
way to buy the licence is online. In itself I don’t see that as a
problem; it is more user friendly for younger anglers and the rising graph 2000-10
when online was becoming normalised suggests it was an increasingly popular
way of purchase. However, the only drawback I can see is that awareness of
the licence is declining; a poster at tackle shop or fishery with the owner
pointing out it was an obligation to have a licence before commencing
fishing must have been a potent sales weapon.
How about cost? To their credit the EA have kept increases
to a minimum or not at all; in real terms the licence gets cheaper with
each passing year not like say, rail fares. However, £33 for an annual
trout and coarse fish licence is still £33. I know for most people reading
this column that represents a drop in the bucket but if you have a minimum
wage job you will have to work half a day to pay for the licence or a day
and a bit for the salmon licence which is a swingeing £86.10 for the
year.
How about enforcement? You will know I am not keen on the
paramilitary-style wing of the Angling Trust to whom the EA have outsourced
the policing of the licence who last year checked 41,446 licences that
resulted in 726 successful prosecutions. I think that tells you two things.
Firstly, your chances of being checked are slim. It has been estimated that
19 million days a year are spent fishing so you will probably have your
licence checked about once every 23 years. Secondly, extrapolating on that
number of prosecutions and the slim chance of getting caught, it suggests
there are a lot of people not buying a licence.
None of the above seems to me to provide an angling specific
silver bullet as to why fewer people are participating in angling, but
since our pastime does not exist in a vacuum, I think we need to look to
society as a whole and how habits are changing.
A survey to mark the 10th anniversary
of the London Olympics, which was hoped to boost participation in all
sports and pastimes, has proved quite the reverse. We are, ironically,
watching more sport than ever but doing less of it ourselves. Subsequent
analysis of data analytics on consumer trends for the five years 2017-22,
concluded:
“Historically, sport participation has always been higher
among employed people than the unemployed and higher for those with more
disposable income. High unemployment and squeezed incomes at the start of
the period constrained sports participation. There has also been a distinct
shift in type of participation as skiing and golf fell out of favour and
cheaper activities, such as road running. For much of the period, economic
uncertainty squeezed household income which deflated sports participation
rates.”
Adding it altogether it seems to me that changing
lifestyles, an upcoming generation that have never fished and the cost of
angling, both in time and money, are gradually eroding the size of the angling
community. But does that, in itself, matter? Will what we enjoy be any
different if there are five million of us instead of one million?
Ultimately, the number makes no difference to the passion
you and I feel for fishing, but it remains a sadness to me that by the time
I eventually hang up my rod for the last time the number of anglers will
have more than halved in my lifetime with every prospect of that number
falling further.
|
No comments:
Post a Comment